Bringing back the personal connection with your local optometrist. 

The Vernon Gantry position is inspired by community and forges a strategy to build a brand devoted to changing the way eyeglasses are designed and sold.

Founded in NYC’s Long Island City which dates back to the 1920’s, we used storefronts of that era, hand painted signs and window lettering from the neighborhood as inspiration. 

The brand came to life cross-channel from digital to in-store experience. Custom photography was shot in the neighborhood surrounding the eyewear shop, Gantry park and at nearby warehouses.